How the cadence works. Newsletter 1 is the warm-up — a single email sent in three escalating waves from Jun 25 to Jul 7, so the sending domain earns its reputation before reaching the full list. From mid-July the programme settles into a steady rhythm of two newsletters and two LinkedIn posts a month: emails go out on Tuesdays to the full active list, LinkedIn posts follow on Thursdays, and the two emails sit two weeks apart. Why it is built this way: the gradual warm-up protects deliverability so emails land in the inbox, not spam. The two-week spacing means no contact is ever bombarded, which keeps unsubscribes low and engagement high across the whole six months.
Pending Your Sign-off Action needed

Everything from Month 2 onward — newsletters and LinkedIn posts — is drafted but not yet signed off. Month 1 is live and already in motion. Anything marked Pending Approval is waiting on your review so production can begin.

Growing the Contact List Ongoing

New contacts from HubSpot or Clay can be added to the active flow at any point during the programme. Each new list is verified to remove invalid addresses before upload, then tagged by source so the rollout stays clean and every contact is traceable back to where it came from.

To coordinate a new upload, reach out to scott.lee@theunspokenpitch.com

Month 1 June 2026 · Launch and warm-up ● Active
Newsletter 1 warms up in three waves, Jun 25 to Jul 7 LinkedIn posts on Jun 25, Jul 2 and Jul 9
Email Newsletter Newsletter 1 · warm-up
One email, sent in three escalating waves to warm the sending domain before reaching the full list
Subject Line
🔑 Most companies think they have two options. They have three.
WaveDateContactsStatus
Wave 1Batch 1
Thu 25 Jun5,000✓ Sent
Wave 2Batch 2
Tue 30 Jun10,000Scheduled
Wave 3Batches 3 + 4
Tue 7 Jul19,323Scheduled
Wave 3 combines the original Batch 3 and Batch 4 into one final send, so the warm-up finishes a week earlier. By Jul 7 the full active list of 34,323 has received one clean send and the domain is warm. Wave 1 source: GR Operator List plus USG plus HubSpot. Waves 2 and 3: HubSpot.
LinkedIn Posts 3 this month
Jun 25 ✓ Done
For 20 years, you had two choices. Here’s the third.
For 20 years, most companies had two choices for their break room. A national provider. Or a local operator with limited reach. There’s a third option. One built on local operators, connected under national coverage. That’s Guardian Refresh. Swipe to see how it works. 👉
#BreakRoom#EmployeeExperience#ThinkLocal#GuardianRefresh#RefreshmentServices#HRLeaders
Jul 2↑ Ready
Your break room is sending a message. Is it the right one?
Your break room is talking to your employees. Every single day. The question is what it’s saying. A stale machine in the corner says one thing. Fresh food, quality coffee, and a space that feels considered says something else. Swipe to see what a break room upgrade can actually look like. 👉
#EmployeeExperience#WorkplaceWellness#BreakRoom#GuardianRefresh#ThinkLocal#FacilitiesManagement
Jul 9↑ Ready
They called Canteen. 7 days. No response. We called back in 30 minutes.
A Canteen location hadn’t responded to a service request in 7 days. We had someone there by Friday morning. That’s not luck. It’s the difference between a local operator who owns their reputation and a national company managing a quota. Swipe to see what fast response actually looks like. 👉
#ServiceMatters#ThinkLocal#GuardianRefresh#BreakRoom#HRLeaders#FacilitiesManagement
Month 2 July 2026 ⏳ Pending Approval
Two emails to the full active list on Tue 14 Jul and Tue 28 Jul LinkedIn posts follow on Thu 16 Jul and Thu 30 Jul
Email Newsletters 2 this month
Newsletter 2 Tue 14 Jul
Subject Line · Pending Approval
🥪 Your employees deserve better than a 14-day sandwich.
Full listAll active · first full-list send
Newsletter 3 Tue 28 Jul
Subject Line · Pending Approval
⚡ Great service: what it actually looks like in this industry.
Full listAll active
Two full-list sends, two weeks apart. The list is warm now, so the batching is finished.
LinkedIn Posts 2 this month
Jul 16Healthy eating: why don’t we care in the USA?⏳ Pending
Jul 30Same snacks. Same machine. Every day. Here’s the fix.⏳ Pending
Month 3 August 2026 ⏳ Pending Approval
Two emails to the full active list on Tue 11 Aug and Tue 25 Aug LinkedIn posts follow on Thu 13 Aug and Thu 27 Aug
Email Newsletters2 this month
Newsletter 4 Tue 11 Aug
Subject Line · Pending Approval
☕ The coffee shop experience, now in your break room.
Full listAll active
Newsletter 5 Tue 25 Aug
Subject Line · Pending Approval
🌟 The employee benefit no one talks about, but everyone wants.
Full listAll active
LinkedIn Posts2 this month
Aug 13💡 Tip of the day: why your drinks aren’t cold enough.⏳ Pending
Aug 27Vending machines are yesterday’s pay phones.⏳ Pending
🔒  Topics and subject lines subject to change. Content production for this month begins in July.
Month 4 September 2026 ⏳ Pending Approval
Two emails to the full active list on Tue 1 Sep and Tue 15 Sep LinkedIn posts follow on Thu 3 Sep and Thu 17 Sep
Email Newsletters2 this month
Newsletter 6 Tue 1 Sep
Subject Line · Pending Approval
🇺🇸 Think local. Support those who are supporting you.
Full listAll active · Labor Day tie-in
Newsletter 7 Tue 15 Sep
Subject Line · Pending Approval
🎉 Recognize your team. Special occasions, done right.
Full listAll active
LinkedIn Posts2 this month
Sep 3Specialty food trucks and rotating menus: the cure for break room boredom.⏳ Pending
Sep 17Value-added promotions. Let’s keep it exciting.⏳ Pending
🔒  Topics and subject lines subject to change. Content production begins in August.
Month 5 October 2026 ⏳ Pending Approval
Two emails to the full active list on Tue 6 Oct and Tue 20 Oct LinkedIn posts follow on Thu 8 Oct and Thu 22 Oct
Email Newsletters2 this month
Newsletter 8 Tue 6 Oct
Subject Line · Pending Approval
🎯 One size fits none. A break room built for your team.
Full listAll active
Newsletter 9 Tue 20 Oct
Subject Line · Pending Approval
🤝 Culture starts at the top, and filters down to the break room.
Full listAll active
LinkedIn Posts2 this month
Oct 8AI smart coolers: no lines, no theft, grab and go in 10 seconds.⏳ Pending
Oct 22A VP of Employee Experience quit. Here’s what it says about culture.⏳ Pending
🔒  Topics and subject lines subject to change. Content production begins in September.
Month 6 November 2026 ⏳ Pending Approval
Two emails to the full active list on Tue 3 Nov and Tue 17 Nov LinkedIn posts follow on Thu 5 Nov and Thu 19 Nov
Email Newsletters2 this month
Newsletter 10 Tue 3 Nov
Subject Line · Pending Approval
🍽️ The break room moments your team remembers.
Full listAll active
Newsletter 11 Tue 17 Nov
Subject Line · Pending Approval
🦃 One thing your employees will actually be thankful for this November.
Full listAll active
Newsletter 11 lands the week before Thanksgiving on Nov 26.
LinkedIn Posts2 this month
Nov 5The holidays are coming. Is your break room ready?⏳ Pending
Nov 19Gratitude starts in the break room. 🦃⏳ Pending
🔒  Topics and subject lines subject to change. Content production begins in October.